Social Media

Viral Highlights

I was on the crisis communications team for Super Bowl LV. Fortunately, there were no crises, but there was an incredible opportunity for an Instagram reel when an HCSO deputy tackled a streaker. It went viral and was shared by viewers on additional platforms, including TikTok.
Data showed HCSO’s followers engaged most with positive content, so in March 2021, I launched a weekly social media campaign, Good News Sunday.

This video was one of the first features for this series. Local and national media picked up the story, including Daily Mail, where it received more than 10 million views.